Sports Diplomacy has emerged as an integral part of efforts to build ever-strengthening relations between the United States and other nations. Sports diplomacy uses the universal passion for sports as a way to transcend linguistic and sociocultural differences and bring people together. Anuja SA facilitates exchange opportunities between San Antonio and Chennai in basketball, cricket, etc. In 2011, Anuja SA arranged to have Indian basketball player, Geethu Anna Jose, tryout for the San Antonio Silver Stars.